VP Product Strategy & Marketing
2019 – 2020
Responsible for product strategy and marketing of Cognira’s innovative AI enabled solutions. Created the Cognira Promotion Suite including Planning, Effectiveness and Optimization. Set the go-to-market strategy and hired the resources needed to build, market and sell the solutions.
- Delivered product from concept to MVP in 4 months
- Engaged customers to validate the design and build of the solution
- Created product launch marketing campaign
