VP Product Strategy & Marketing
2018 – 2020
Responsible for product strategy and marketing of Cognira’s innovative AI enabled solutions for Retailers and Brands. Created the Cognira Price and Promotion Suite including Planning, Effectiveness, Optimization and Analytics. Set the go-to-market strategy and hired the resources needed to build, market and sell the solutions.
- Delivered product from concept to MVP in 4 months
- Engaged customers to validate the design and build of the solution
- Created product launch marketing campaign
- Signed first customer during MVP